Black Life, Arts & Culture
BLAC® is a lifestyle, here and now, topical brand and multimedia company. Black lives. Black culture. Black thoughts. Black matters. Black excellence.
For over 20 years, BLAC has represented the many diverse and brilliant voices of the Black community, providing in-depth stories and ideas that resonate with our audience. BLAC is inclusive of all of our voices, with engaging, informative, sometimes difficult and sometimes transformative conversations that are the catalyst for change. BLAC galvanizes thought, welcoming conversations, opinions, perspectives.
Our audiences are listened to and heard; their perspectives shared and respected.
BLAC connects with African Americans across the United States as well as around the world by sharing intelligent viewpoints on Black life, arts, culture & current events with thoughtful perspectives that are worth exploring no matter your race or background.
Reaching the right people
Beauty Mavens
Fashionistas
Foodies
Sports Fans
Gen X, Y, Z
Art & Theater Aficionados
Multicultural
Decision Makers
Affluent Consumers
Music Lovers
Luxury Travelers
Solutions and Products
BLAC brings our marketing partners a portfolio of platforms, products, and strategic custom solutions for all the ways our audience connects.
See why advertisers turn to the BLAC family of companies to reach their business and marketing objectives.
BLAC® Digital Sponsorship
& Partnership Opportunities
| Digital Cover Story Sponsorship | Every month, BLAC produces a feature-length, original digital cover story. Our digital cover stories provide an in-depth look at a topic, trend, or person that is helping to shape or be a catalyst for change in the Black community |
| Premium News Sponsorship | BLAC gives our audience a chance to explore a rotating list of important topics every month with far-reaching, comprehensive content that engages our audience and provides them with meaningful and actionable information and ideas. |
| Branded Content | BLAC offers two opportunities to engage our audience with your own branded content. We will work with you to develop your own sponsored content platform or features or you have the opportunity to sponsor one of our BLAC platforms. Both of these are unique and exciting ways to engage our audience, spotlight your Brand, product, or service and reach your business goals. |
| Cooking with BLAC | A monthly series featuring local Chefs who spotlight their favorite recipes of the season, explore dishes they loved as children, or reimagine standard offerings with a new twist. |
| BLAC® Happy Hour | A monthly series that brings our audience the best of classic cocktails and unexpected new recipes in a fun to watch, easy to follow format. |
| BLAC® Podcast Network | Featuring original shows and syndicated content that spans all interests, including arts, entertainment, culture, music, health, advice, and local flavor |
| Bantam Business Spotlight from BLAC® | From start-ups to scale-ups, small businesses are the backbone and lifeblood of a community. Our Bantam Business Spotlight focuses on those businesses that are helping to bring growth and innovation to our local communities. Advertisers can choose from a variety of sponsorship options to reach specific audience segments. |
| BLAC® Fridays Newsletter | A weekly digital hot sheet dropped directly in our audience’s inbox. BLAC Fridays delivers timely intel on current events, people, and Black culture so our audience can begin their weekend in the know. You can be a part of BLAC Fridays with sponsorship opportunities ranging from single to custom occasion packages. |
| Black Owned Business Directory | Providing awareness and support to Black business owners. Our business directory highlights Black-owned businesses in our communities, We offer special advertising and sponsorship opportunities designed to work with a variety of marketing strategies. |
| Local Focus | By sponsoring our Local Focus content, you have an opportunity to connect with an important segment of our audience on a local neighborhood and community level. |
| BLAC® Box | Quarterly subscription service that features national small, black-owned businesses focused on lifestyle, arts and culture products. By sponsoring a BLAC® Box you have an opportunity to get your products in the homes of your audience. |
BLAC® Magazine
| Local Focus | By sponsoring our Local Focus content, you have an opportunity to connect with an important segment of our audience on a local neighborhood and community level. |
| Custom Content Creation | We will work with you to create your own custom content for our audience. Whether you need to engage, inform, or entertain, we can help your message strike the right tone and help guide placement across our sites. |
| Custom Publishing | The ultimate way to spotlight your business, brand, or product. Work with us to develop your own custom publication. We can help you design, develop, produce, and distribute your own magazine, newsletter, email campaign, or blog. |
The BLAC® Audience Network
Every day technological advancements continue to define and shape media opportunities available to advertisers. From curated content lists, on-demand scheduling and customized commercials, the BLAC Audience Network offers advertisers unique opportunities to reflect Black audience experiences.
Programmatic • Behavior Targeting • IP Targeting • Zip Code Targeting • Mobile Geofencing
Email and Newsletters • Connected TV • SEO • SEM
BLAC® Studio
| Influencer Marketing | BLAC Studio will work with you to identify, market, and manage the right influencer for your Brand by creating and distributing the right content to the right audience at the right time. |
| Social Media | We will create content for all social media platforms that brings your brand to life and speaks with a meaningful, engaging tone that resonates with Black audiences. |
| Custom Content Creation | We will work with you to create your own custom content for our audience. Whether you need to engage, inform, or entertain, we can help your message strike the right tone and help guide placement across our sites. |
| Premium Video/Original Series | BLAC Studio offers the opportunity for our marketing partners to work with us to create premium video content and original series for use on leading media platforms and in network programming. |
| Audience Insight Consulting | For the many Black audience segments, content is the common language. Black audiences spend more time with media than any other group, with content engagement that consistently drives trends, language, fashion, art, and music. The right content starts with the right insights, builds audience trust with brands, and finds opportunities to put Black culture front and center. We can help you research, identify, and understand meaningful and actionable audience insights to drive your brand communication and your business. |
BLAC® x Audience Statistics
Black consumers are expected to have a projected 1.8 trillion in buying power by 2024.
The percentage of high-income households has increased by 26% among
Black/African American households, compared to 19% of the total US population.
Selig Center for Economic Growth
BLAC’s audience is more likely than the total population to agree that advertising provides meaningful information. Wielding considerable media influence, our audience uses it to invest in Black experiences, Black communities and Black content. Personalizing content and appearing on Black-owned mediums elevate the authenticity of advertiser’s messages and help how brands connect with them.
69% of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.
66% of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.
Google/Ipsos, U.S., Inclusive Marketing Study, n of 2987 U.S. consumers
aged 13–-54 who access the internet at least monthly, Aug. 2019.
BLAC’s audience is culturally aware, socially active, with an interest in arts, music,
health, relationships, spirituality and entertainment.
They invest in clothing, travel, electronics, and social events. They are focused on moving upward
and are open to experiencing new things, people and products brands.